HospitalityAbout — AXS Hospitality Group
Twenty years on the owner's side of the table.
AXS was built from the inside of Latin America's most demanding hotel openings, rebrands, and turnarounds — not from a consultancy's distance.
20+
Years in luxury hospitality
07
Openings taken to stabilization
02
Rebrands into luxury collections
75%+
Stabilized occupancy at opening
Our Vision
The next great hospitality assets in Latin America will be built by owners who stay close to the land, the numbers, and the guest.
AXS exists to be that owner's team: one group that can test a thesis, build it, open it, operate it, and defend its value for decades.
Our Experience
We have been the operator the owner trusts.
Our track record spans the full life of an asset — construction, opening, stabilization, rebranding, and daily luxury operations — at properties whose names carry weight.
- 01
Viatura · Hacienda XtojilYucatán
Full rebrand under Grupo Presidente's Viatura brand — positioning, guest experience, and operating standards — with regional leadership of two luxury properties.
- 02
Numu Boutique HotelSan Miguel de Allende
Led the operator transition into The Unbound Collection by Hyatt, holding occupancy stable through the change and elevating three F&B outlets to luxury standard.
- 03
Our Habitas BacalarQuintana Roo
Opening general management — from launch to a stabilized operation of 75%+ occupancy.
- 04
Our Habitas San Miguel de AllendeGuanajuato
Consolidated the post-opening operation at 65%+ occupancy; international task force for the opening of Our Habitas Hudson, New York.
- 05
Mayan Water ComplexRiviera Maya
General management through construction, equipping, and opening — including two years hosting the Wakeboard World Championship.
- 06
Royalton Riviera Cancún1,183 rooms
Resort-wide duty management and systems implementation contributing to AAA Four Diamond certification.
- 07
Grupo XcaretPlaya del Carmen
Commercial strategy and internal controls, managing a USD $2.5M revenue budget at a 45% margin.
Leadership
Leonardo Paredes
Founder & Principal
AXS is led by Leonardo Paredes, a bilingual hospitality executive with more than twenty years across Latin America — from front office to regional leadership of luxury brands. His career is the group's operating DNA: every AXS engagement is run the way he has run properties, on the owner's side and accountable to the P&L.
Beyond operations, he has built concepts from nothing — including creating the ALU restaurant concept end to end, from culinary identity to guest experience — the discipline AXS Experiences now applies for clients.
Have an asset — or an ambition?
Tell us about the land, the property, or the problem. We'll tell you what we'd do with it.